Romaniuk, Jenni Sharp, Byron Paech, Samantha Driesener, Carl (2004) "Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation", Australasian Marketing Journal, Vol.12, No.3, p.70-80. ![]() Sharp, Byron Riebe, Erica (2005) "Does Triple Jeopardy Exist for Retail Chains", Journal of Empirical Generalistions in Marketing Science, Vol.9. ![]() Sharp, Byron Riebe, Erica Dawes, John (2002), "A Marketing Economy of Scale - Big Brands Lose Less of their Customer Base than Small Brands", Marketing Bulletin, Vol.13. Mundt, Kerry Sharp, Byron Dawes, John (2003) “ An Investigation of Multi-Product Loyalty in Financial Services ”, Aust and NZ Marketing Academy Conference 2003 Proceedings, University of South Australia, Adelaide. ![]() Sharp, Byron Sharp, Anne (1999) " Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns: A Replication and Extension ", 28th European Marketing Academy Conference Institute of Marketing, Humboldt-University, Berlin, Germany.
0 Comments
Leave a Reply. |